Information Architecture

What Business & Technical Professionals Need to Know About Information Architecture

Information architecture is the art and science of organizing and labeling Web sites, software, intranets, and online communities to support usability and findability.

Good information architecture results in:

  • Products that are easier to use.
  • Information that�s easier to find and understand.
  • Higher customer satisfaction (which can lead to higher sales).
  • Product differentiation in this highly commoditized world.

Creating solid information architecture requires researching user needs and testing solutions with users. This puts the user at the core of development and leads to products that delight customers.

Source: The Information Architecture Institute

7 Comment(s)

  1. Thanks, that helps. It sounds like what librarian types call “metadata”?

    Holly | May 27, 2005 | Reply

  2. The fields are closely related and quite a few library science programs are incorporating IA class work into their curriculums. I believe University of Michigan actually offers an IA degree now.

    AmyMo | May 27, 2005 | Reply

  3. Scientists call is metadata, too.

    Christina | May 27, 2005 | Reply

  4. Or, “it”, if you like your comments to make sense.

    Christina | May 27, 2005 | Reply

  5. Um - yuk - you got 2 dimensional really quick. Hope you are having more fun in your job than your blog today!
    TELL US A STORY ABOUT THE BUMS YOU SAT NEXT TO BEFORE YOU GOT YOUR TRUCK!!!!

    Katie and Nicole | Jun 3, 2005 | Reply

  6. Also - congratulations on your new job!!!! Have you seen Star Wars?

    Katie and Nicole | Jun 3, 2005 | Reply

  7. yeah, tell us the story about the bums!

    samantha | Jun 3, 2005 | Reply

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